Ways Construction Companies Can Make Use of Digital Marketing
The fierce competition for construction companies online make them struggle with their online marketing strategy. While most of these companies design magnificent architectural designs, some of such designs never get seen by the right audience. Below are some tips that construction companies can use to help with their digital marketing so that they can grow their market, increase their reach and work with more satisfied customers.
The first tip is to consider using video content since most people are drawn to watching content rather than reading about it. Another benefit of using video content is that it helps to boost rankings. Videos are also more personal and they help the audience get to know you more personally, get to see your work equipment as well as your top contractors.
Another way digital marketing can work for your construction business is by using the right social media platform. It is important that you choose a social media platform that can help you showcase your visuals and graphics since this is what will attract the right clients. Knowing the ideal pages to use between snapchat Instagram and Facebook requires a little bit of background research and when you find the right page, you can constantly post content that your audience will like.
Another way you can take advantage of digital marketing is by embracing local marketing. Before people think of construction firms that are far away, they first think of local searches. By adding google maps on your contact list, claiming listing on places like google my business and yelp as well as using location based keywords you easily embrace local marketing.
Consider monitoring the speed of your site and removing pop ups and auto play which can slow the speed of your site. Slow sites can easily put off potential clients. The rankings of your site also drops giving your competitors an upper hand.
Consider also having a mobile friendly site if digital marketing is to work for you. Very few people access sites using desktops and mobile phones have been adapted to do virtually anything. One way you can ensure that people see you on mobile devices is by creating an app for your construction company where people can see what you do book appointments and chat with you while on the go.
Take time to also comment on content with high traffic. Doing this helps to introduce who you are to your audience as well as establish yourself as an authority. Leaving your signature on such comments can also help drive traffic back to your own site and boost your rankings.
Ensure that your company is registered to as many digital directories as possible. When you are listed along home improvement services, you get recognized in your local market. It becomes like a phonebook from the future.
Having a live chat bot is equally important. By doing this, you do not have to answer the same questions from clients. They will be easily redirected to the bot and get basic answers about your construction company.