TOKYO • 5 years ago, I stood earlier than a number of thousand mostly native Japanese speakers and addressed them in English. Any further, I told them, Rakuten – Japan’s largest online market, of which I am the chief government officer – would conduct all of its business, from official meetings to internal e-mail, in English. I still keep in mind the shocked expressions on the listeners’ faces.
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McDonalds has built up big brand fairness. It’s the no 1 quick meals company by gross sales, with more than 31,000 eating places serving burgers and fries in nearly a hundred and twenty international locations. The image of McDonalds is acknowledged all over the place. This model is in top ten of probably the most powerful brand names on the planet with Coca-Cola, Nokia or GM.