Seven-time Gerald Loeb Award winner Allan Sloan became successful because he learned how to write about complicated business topics in a way that the average person could understand.
“I loved being able to explain to people hat’s going on in the world that they should know,” said Sloan, who spoke Tuesday night during a webinar sponsored by the Society for Advancing Business Editing and Writing.
Sloan, who has won more Loeb Awards than anyone else, worked for the Charlotte Observer, the Detroit Free Press, Newsweek, the Washington Post, Fortune and Forbes. His first Loeb was in 1975 for utility rates. His second was in 1985 for Forbes, and his last was in 2008 for Fortune.
“I am what I am,” said Sloan. “I can figure stuff out, and I work well with others despite my Brooklyn characteristics. I just love figuring stuff out and explaining it.”
When he left