Spotify’s mission is to unlock the potential of human creativity by giving a million inventive artists the opportunity to live off their work and billions of fans the opportunity to enjoy and be inspired by it. Podcasts could have come in the nick of time for Spotify as a result of curated playlists stay way more about potential than they do actuality. Just 15% of streaming shoppers hearken to curated playlists. In fact, of all the important thing streaming function actions, curated playlists come lowest. Curated playlists are clearly to not streaming music what binge watching is to streaming video. As an alternative streaming exercise is fragmented across multiple features and simply 10% of streaming shoppers regularly do all four of the actions listed within the chart above.
SVoD suppliers have it so good: not only can they profit from the nice strides made by streaming media technology for the …Continue reading