How Harvard Biz Review’s digital strategy has become a case study

Mark Stenberg of Adweek writes about Harvard Business Review’s success in boosting digital subscriptions.

Stenberg writes, “The publisher, which marked its 100th anniversary in October, has capitalized on the economic uncertainty of the last few years by parlaying its reputation as a source of business insights into an uptick in paying readers.

“Since launching a tiered subscription offering in 2019, the 116-person outlet has accumulated roughly 116,000 digital subscribers, more than one-third of its total subscriber base of 328,000 paying readers, according to Sarah McConville, the executive vice president, group publisher at HBR.

“‘We tend to do well, as a business, during economic downturns,’ McConville said. ‘During Covid, we saw our readership rise because there is a flight to quality. If you are a business leader or someone focused on managing through uncertainty, you want to spend your time with someone giving you trusted advice.’”

Read more here.

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Washington Post hires Quartz’s Campoy

Ana Campoy

Washington Post climate & environment editor Zachary A. Goldfarb and deputy climate and environment editor Juliet Eilperin sent out the following:

We are pleased to announce that Ana Campoy is joining the Climate & Environment department as an assignment editor. She will oversee our Climate Solutions vertical and other climate reporters who focus on innovative storytelling and broadening our audience.

Ana comes to us from Quartz, where she has led a team of international reporters covering the inner workings of the global economy. As deputy economics and finance editor, she steered coverage on an array of topics, including globalization, inflation and cryptocurrencies.

Ana started her journalism career at her hometown newspaper in Monterrey, Mexico, before covering the oil industry and national news for the Wall Street Journal. Her reporting portfolio ranged from deeply reported pieces on issues such as climate change to complex data projects to quirky features

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Knight-Bagehot now accepting applications for 23-24

Applications are now open to mid-career journalists for the Knight-Bagehot fellowship in economics and business journalism at Columbia University.

It offers journalists the opportunity to enhance their understanding and knowledge of business, economics, finance and technology, as well as gain a strong understanding of the business of journalism itself.

The fellowship is open to full-time editorial employees of newspapers, magazines, wire services, digital media, television and radio news organizations, as well as to freelance journalists, from anywhere in the world.

Applicants must have at least four years of business/economics/finance journalism experience and have received a bachelor’s degree (or equivalent) from an accredited university.

The Knight-Bagehot fellowship is an academic program in which the fellows are enrolled in classes and receive grades for their work.

The fellowship runs during Columbia’s academic year from mid-August through May and accepts up to 10 fellows each year.

Each fellow receives free tuition, health insurance

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David named London bureau chief for Bloomberg News

Ruth David

Bloomberg News has named Ruth David as its London bureau chief, reports Bron Maher of Press Gazette.

Maher writes, “In her new role, which she started last week, David oversees some 500 journalists in many different niches based in the City of London – making Bloomberg one of the biggest newsrooms in the UK.

“David told Press Gazette her challenge would be ‘getting everyone to work together. We’re a very big organisation – how do you work together seamlessly?’

“Referring to the editors of teams covering, for example, companies, tech, eco-stuff or markets, she said: ‘Because there are so many cooks in the kitchen. We have a lot of really smart, really talented people. And so how do we ensure that from the first headline – where we want to be first, of course – to the very last analysis of note, we are the organisation that’s at

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Dawn Wotapka’s Media Movers: Travel maven Meena Thiruvengadam

Meena Thiruvengadam

Chatting with Meena Thiruvengadam several years ago, I learned that we share the travel bug. I went on a few cruises, while she turned her passion into a business.

At the time Meena was, like me, a traditional journalist. She went on to work as Insider’s head of audience development and Bloomberg’s global head of audience engagement. Both were impressive roles but didn’t rack up the airline points — that is, until she founded Travel with Meena, where she’s worked for publications ranging from Travel+Leisure to USA Today. She’s guest lectured at Harvard, Northwestern and Columbia and her consulting experience includes the MIT Tech Review, Experian and the Economic Club of New York.

I caught up with Meena, who is active with the Online News Association, between flights. As this is Thanksgiving week, I asked her to offer readers some well-needed packing advice. (Her response tells me that

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